It’s not brown cardboard anymore.

Now that knowledgeable sales clerks are a thing of the past, packaging has become the primary decision-making element in retail store environment. It has to be both compelling and informative. It has to give the potential buyer enough information to make an informed decision without being overwhelming.

When designing packaging and point-of-purchase displays, I focus on establishing a clear information hierarchy and flow. I explore different possibilities and narrow it down to a creative solution where communication remains primordial.

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