So that’s how it works...

Cutaways. Ghostaways. Exploded views. Complex technical information can be presented simply. I approach each project by crystallizing the message and evaluating the target audience. While engineers might enjoy very detailed cutaways, shoppers might prefer simple explanation of the functionality and features.

Illustrations on packaging must communicate quickly and clearly in the visually saturated retail environment. Selection of type, color, illustration methods and a host of other factors may influence the decisions of buyers.

Click on thumbnails for larger views and details about each project.